Putting your home up for sale is always a difficult, life-changing decision. Many aspects must be taken into account for the process to be successful and it is vitally important to work with professionals you can trust. Once the decision has been made, you will want a smooth process with clear and transparent communication.
The entire marketing process, from preparations to publication and buyer viewings, influences the success and speed of the transaction. We give you an overview of the four most important factors for achieving your desired sale.
Staging
Eliminating clutter and scenically decorating the property is an essential factor in creating exceptional visual materials. Be careful not to overload with too many cliché elements. Simple, elegant flowers, a strategically placed cushion or an unobtrusive dining table can bring a photo to life and highlight the lifestyle of the property. Your home should look lived in but not too personal. With regard to the latter, it is recommended to avoid personal décor such as family photos, leaving room for buyers to imagine themselves living there. Sotheby’s International Realty agents specialise in advising, guiding and respecting the preparations of the property before and during, with any photos, videos, and 3D shots.
Online presence
Nearly 100% of buyers preview homes for sale online, so when the time comes to choose your agency, make sure your home can be viewed perfectly on the property website. Make sure that the web user gets a good first impression of your property, with those essential elements that make the difference when they are top quality.
Photos and videos convey the size, architectural style, condition and quality of the home as well as giving a first impression of the neighbourhood, all of which generates an emotional impact and direct connection with prospective buyers. All photos we take for our properties are high resolution and purposeful.
The essence of the property needs to be shown in the videos. At Sotheby’s International Realty we always advocate the use of shots of the surroundings and the use of drones to give an excellent representation of the property from a distance and its views. See here an example of this type of video of a property in Mallorca.
Virtual tours are vital nowadays as travelling has become more complicated. It allows propspective buyers to view every nook and cranny of your home without leaving their home. Using sophisticated hardware, you can generate an experience that showcases your property like never before. See here an example of a virtual tour by VIVA Sotheby’s International Realty.
Promotion of your property
Once all visual materials and information about your property have been delivered and published on the website, the next chapter begins: the promotion of your home. We introduce your property to all of our potential buyers and design a customised strategy to expose your home to our extensive network of clients, agents and partners.
Viewings
Buyers interested in viewing your home will ask your trusted agent to book a guided tour, so as the owner, you do not have arrange any communication or scheduling with buyers directly. Our sales agents would coordinate the viewings with your schedule if necessary.
Our agents are not only well-informed about all the features and facilities of the house, but they imagine and dream of living there, they go straight into the buyer’s perception to understand what really makes it stand out. That’s why we recommend sharing as much information as possible, such as the corners of your home what you liked best, your favourite outdoor spots, as well as practical aspects such as why the kitchen was so easy to use.
If you would like to receive more information about the process of selling your property in Madrid, Costa Blanca, Mallorca, Menorca, Ibiza or Formentera, please do not hesitate to contact us.
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